LOGOS + IDENTITY

OneRx Identity

In my role as Art Director and design lead for this top rated app I worked with project leaders to develop the persona used to design the OneRx brand. The logo was crafted for use across a full spectrum of channels, and extensive A/B testing was done during the design process to help hone the identity.

OneRx Photo Shoot

OneRx Ad Spot

As Art Director of the project I worked closely with marketing, product management, and the project team to co-direct, edit, and commission original music three versions of the OneRx ad spot.

Full 60 Second Ad

The edit below includes the commercial and audio composition in its entirety.

User Guide

The mark appeared in a variety of applications and contexts, including a physical pharmacy complete with indoor/outdoor signage.

The OneRx Logo

The OneRx logo was designed to be clear, easy to recall, and reflective of the technology driving the product itself.

OneRx User Interface Design

In addition to the OneRx brand design, I was responsible for the look and feel of the app itself. Based on wireframes developed by the UX and product teams the interface design decisions followed a persona-based decision tree that flowed from user data sources.

Mobile App Design