UI/UX + CODING

OneRx for iOS

As the UI design lead for a top-rated app I've learned a lot about the challenges and rewards of designing for everyone. Audience targets and extensive testing are integral to the design process, and open collaboration with marketing, product management, and engineering are critical to any app’s success.

OneRx for iOS & Android

I designed the OneRx user interface based on wireframes provided by the UX, engineering, and product teams. I worked closely with developers during implementation in the decision making for app flows. Extensive A/B testing required rapid prototyping as well as internal and outsourced UX testing and at multiple scales.

Data-Driven Design

The team carefully considered our audience targets that were defined during the design process and carried this effort forward into subsequent design improvements. I conceptualized and developed alternate designs for UI testing and iterated design improvements based on qualitative and quantitative user testing.

OneRx Web App

My responsibilities also extended to directing the branding, promotional assets for marketing, social media, infographics and illustrations, trade show materials, as well as video production. The OneRx.com marketing site was quickly converted to a web app version of OneRx.

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