As Art Director I designed and updated the company logo, as well as harmonized the design system for its growing and diverse suite of software products. Involving multiple stakeholders in the design thinking process enabled me to create a scalable system for the company to use across a number of channels for years.
Buy-in from multiple departments, including marketing, product, sales, and technology drove the brand’s direction. Detailed user guides were produced to help to ensure quality control and consistency during and after the rollout to marketing, product, sales, etc..
In addition to the standard business materials (website, business cards, letterhead, etc.), the Truveris mark appeared on materials for social and promotional events, including plenty of company swag.
The Truveris typography was a primary harmonic element deployed across the company’s product suite to unify the existing logotypes.
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