PRINT + ILLUSTRATION
Print Design & Production
Many of my first design projects were print; from album covers, to detailed award submissions for major architecture projects in NYC, plus magazine ads, maps, books, as well as corporate materials of all kinds. I absolutely love the art of printmaking, from layout to preflight.
American Park Network OhRanger! National Park Guides
Graphic Design | Copy & Photo Editing
Every spring for a few years I was a part of a fantastic team of writers, editors, designers, and publishers producing national park guidebooks, printed in the millions and distributed throughout the US. I introduced the team to inCopy to improve response times for critical design change requests and impactful copy changes from editors and management team.
Ad Placement, Layout, & Typography
Careful handling of photographic materials, attribution, copy length, baseline maintenance, and ad placements were of paramount concern. Each guidebook's design and copy were completely overhauled and updated every year.
Maps & Way-Finding
For each of the two dozen or so guidebooks each year, an updated park map fold-out was produced, sometimes including extensive way-finding and sponsored features.
National Park Advertising Events
Graphic Designer | Front End Developer
Often there would be extensive 360 style advertising or event- based projects like Photography in the Parks.
Canon: Photography In the Parks
A large scale table skirt, advertisements, digital banner ads, and other print materials were all rolled out with the guidebook publication.
Pharmaceutical Coupon Programs
Art Director | Print Production Manager | Creative & Copy System Designer
I supervised the design and production of multiple coupon programs for popular pharmaceutical brands. These programs were often governed by strict design guidelines and legal systems, as well as tightly controlled data, messaging, and evolving legal language.
Millions of Coupons Deployed
Multiple iterations and changes to the designs were often requested right up to press time. My depth of experience in heavy print production pipelines allowed me to streamline multiple team workflows and optimize the entire production timeline. We were able to more than double our workload and profits almost overnight after these changes were rolled out.
OneRx Subway Ads
Art Director
As the lead designer for OneRx, I leveraged data driven design to help users to save money on prescription drugs. Marketing collateral was carefully A/B tested and was driven by service design and persona development, including subway ads for this top rated app.
Keep it Simple
I designed the components for OneRx to be modular for maximum adaptability to a number of contexts and environments.
OneRx Identity
Data driven design was leveraged during the life-cycle of this project to help users to save money on prescription drugs. The OneRx identity was a focal point of its marketing collateral. My work included a tv commercial, print ads, websites, video testimonials, as well as the interface design for this top rated app.
Learn More About OneRx