Once OneRx was a proven hit in the app store, it was necessary to convert the platform to the web to make it accessible to as many folks as possible. I was responsible for designing the interface in harmony with the brand and its mobile predecessor, while respecting the needs of online users (e.g.responsive views for all screens), all while leveraging the power of the data driving the app.
Audience targets and extensive testing are integral to the design process, and open collaboration with marketing, product management, and engineering are critical to success. The team carefully considered our audience target(s) that were defined during the design process and carried this effort forward into subsequent design improvements. Conceptualized and developed alternate designs for UI testing and iterated design improvements based on qualitative and quantitative user testing.
I designed the OneRx user interface based on wire frames provided by the UX, engineering, and product teams. I worked closely with developers during implementation in the decision making for app flows.
Front End Design & Development